"KITTY DECIDES" MUSIC VIDEO TO BENEFIT ANIMAL RESCUE COMING 2015


Kitty Decides trailer at Vasquez Rocks

 
An egg-shaped trailer painted bubblegum pink stands alone in a desert, framed by rocks jutting dramatically skyward. From inside, a woman in a skintight catsuit emerges and begins to dance to a percolating electronic beat punctuated by purrs and meows. 

Los Angeles, CA -- Production has wrapped for KITTY DECIDES, a web installation by media performance artist Amy Raasch. A treatise on cat behavior and the international obsession with the online feline, the music video/performance event premieres Summer 2015. Proceeds from the project will benefit animal rescue efforts.

"Many cats love being pet...until the moment when they do not," says Raasch, whose multi-media performances embrace animal themes. "That is when play gets serious. The song and video were inspired by that moment."

Artist Amy Raasch on set


"Some perceive cat's changing moods as precarious, but they are not so different from humans. Lovers change their minds, family members snap at each other, people step on each others' necks to advance their careers. Unlike animals, humans don't have an excuse when they act like animals." 

Playwright, actor and musician Raasch's forthcoming media installation, GIRLS GET COLD, is a mash-up of music, film and theatrical storytelling that examines animal behavior in humans and vice-versa. "There will be talking animals," promises Raasch. KITTY DECIDES, The project's debut video focuses on cats, many of whom have already become Internet sensations, including Wiggle Cat, Marmaladeand the infamous OMG Cat.

Raasch also discovered new talent, garnering amateur video from pet owners who believe their cats belong on camera, as well as capturing experienced stage performer, Tuna, in her element.

Music was produced by songwriter David PoeKelly Jones, whose 80s-reminiscent viral video for the Foo Fighters, White Limo, quickly garnered millions of views on YouTube, directs.

Each year, Americans spend over $56 billion on pet care and rack up billions more views of online cat videos every day. Most of the time, benefit to the animals they love to watch = $0. With proceeds benefitting animal rescue efforts, KITTY DECIDES aims to inspire cat video devotées to support rescue organizations in need, such as Sante D'Or, Kitty Bungalow, Stray Cat Alliance and Kitten Rescue.
 
With a rock band of seven-year-old "grrrls," a handful of curious rescue kittens and the artist alternating between a Julie Newmar-inspired catsuit and leopard print, hoodie-footie pajamas, principal shooting for KITTY DECIDES took place at Vasquez Rocks, the desert park near Los Angeles, which provided a memorable backdrop for 1960s episodes of Star Trek. Cameras rolled on Raasch as she danced fervently in 100-degree sun. "The right way that Kitty likes," she purrs into the lens. "The wrong way, when kitty BITES!"

Nearby, in a pink, air-conditioned 1956 Pleasurecraft trailer, a rescue cat named Tuna clicks on a remote control, watching videos on an orb-shaped vintage television. "We watch cats. Cats watch us," muses Raasch, adjusting the ears of her leopard-spotted onesie. "What do we learn from our virtual pets?"

 

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